Guest blogging is basically a technique used by bloggers to increase blog traffic. They do this by writing posts to be published on other bloggers’ blogs.
Guest blogging can work in one of two ways: You write a post to appear on another person’s blog. Another person writes a post to appear on your blog, you can obviously write your own blog posts too.
Blogging is the perfect way to increase traffic onto your site. By providing customers with useful and helpful information, encourages them to return to your site for more information in the future.
Guest blogging is also a good way to get online experts to appear on your blog and provide specialist advice and support to your customers. This would also be beneficial for you if you don’t have enough time to blog yourself, as it creates organic content for your site that helps improve your rankings on Google.
Guest blogging used to be good for creating back links to sites, so when a guest blogger writes a post on your blog, they would include a link to their own site to help improve their own rankings. However, Google recently announced that the effect this has on one’s SEO strategy is on the decline.
So now, we can see that guest blogging is more to create additional content for your site and helping to improve your own sites SEO rankings. It is also important for your business because it helps include, in an organic way, your industry’s keywords which help potential customers find you on Google.
Along with guest blogging, content writing for your site is also important. Whether it’s writing product descriptions for your shop or writing content on your services page. We can help with that. We specialise in content writing for a wide variety of industries and ensure we carry out thorough research before we start writing. It is important to keep your sites content fresh and that you continue to alter it from time to time, so that Google can see your website is always updating, thus ranking it better.