Search Engine Optimization
Search Engine Optimization (SEO) is the process of building up your organic ranking on Google using targeted keywords and website optimisation.
SEO is important for every business. The better you rank on Google the more traffic that will be directed to your website. It’s important to understand the keywords suited to your target audience and ensure you target them correctly.
We work with you and your business to ensure that the search engine optimization brings in results. It’s important to attract the right audience to your website to increase your conversions and maximise sales or calls.
We understand the importance of a strong SEO marketing campaign and work with you to build just this.
There are many factors involved when running an SEO campaign – we’ve listed a few below to give you an idea of how it works and what we will do to help push your business.
It's important to always research what your competitors are targeting and what keywords you are looking to target. This ensures you are optimising your chances of reaching your target audience.
It's important with any SEO campaign to make sure the tracking is set up and the keywords are being targeted. You need to review daily/weekly how your rankings are performing to be able to make changes and updates.
It's important to keep updating your website, adding content relevant to your keywords, by making these changes, we can ensure that your site can be synced with search engines so they crawl your website and update your rankings.
It's important to always monitor the results you are getting and ensure once the rankings are achieved, you stay ranking. Google are constantly making updates and changes that can affect your rankings so we always monitor these as well.