Facebook is one of the biggest social media platforms, with many businesses now taking it on as their main source of advertising and brand building. All businesses must have at least 3 social media platforms within their social media strategy and link them to their business goals and objectives to make sure they are staying on the road to success.
Twitter introduced ‘Lists’ a long time ago, now Facebook have now gone and done the same sort of thing. Lists are the perfect way for you to keep your friends and or followers in the correct category so as to make the best use of them. You can create them by interest/country or industry, thus making it a very useful tool in determining which customers fit within each category, further helping you to develop more specific, targeted advertising.
As well as customers, you must also keep a close eye on your competitors and what they are doing on social media. With the Facebook insights tool, you can not only see your own insights, but by selecting which companies to follow, you can view their top and most successful posts – which may help you to build your social media content.
A lot of companies use tools such as Hootsuite, to schedule some of their posts and tweets in order to keep on top of their social media content. You can now do the same on Facebook. As well as this you can save articles for later. So if a news article is just what you need for your strategy, you can save it for later in order to post it at the perfect time.
Have a favourite post? You can now pin your post to the top of your page in order to increase visibility to your consumers, this is useful if you have a special offer or discount and want customers to make the most of it.
Finally, ensuring your ads go to the right audience is very important, as targeting the wrong people will get you nowhere. By going onto your ad manager and viewing your campaigns, you can choose which campaign you would like and find out its relevance on the right hand side. This ensures that your ads are who they are supposed to be for, and not pushing people away from your business through lack of knowledge and interest in the right consumers for the right products.